As North America CEO for Saatchi & Saatchi X, Charlie Anderson has over 15 years of experience in the fastest growing segment of marketing today.  Under Charlie’s leadership, Saatchi & Saatchi X NA has won more Effie awards in Shopper Marketing than any other agency.  

Leading long-standing partnerships with the globe’s largest brands, including Procter & Gamble, Diageo, Wendy’s, Kroger and Wal-Mart, Charlie helps drive strategic insights, creative innovations and results for clients.  Many of these long-term partners are held up as the best in the shopper marketing industry. As an active participant in the transformation of how brands are connecting with shoppers, Charlie is a sought-after speaker where he continues to advocate for keeping the shopper at the heart of all decisions.

Charlie is a long-serving board member of the C.A.R.E. Initiative, an organization dedicated to the under-served needs of kids in Northwest Arkansas.