Dina Howell Charlie Anderson Michael Tan
This is Dina Howell
Worldwide Chief Executive Officer

Passionate and convinced of the ability of exceptional Shopper Marketing to grow and enhance any brand or business, Dina is frequently cited by the Wall Street Journal, Advertising Age, Shopper Marketing magazine and other leading publications, as the industry expert and leader in the Shopper Marketing arena.  Enhancing her skills and knowledge base of the Shopper and how best to engage them during her 22 years of experience and practical application working with Procter & Gamble, Dina is recognized as a global resource for insights into the connectivity between the Shopper, the brand, the business and often the retailer.

Dina was named as Worldwide CEO of Saatchi & Saatchi X upon her retirement as Vice-President, Global Media and Brand Operations for Procter & Gamble in December 2010.  Some of Saatchi & Saatchi X's key clients include Diageo, Frito-Lay, Procter & Gamble, Walmart and Wendy's.

Honored numerous times for her contributions to Shopper Marketing, Dina has been recognized twice as "Who's Who in Shopper Marketing" (2009, 2010), Advertising Age Women to Watch (2004), and by POP (Point of Purchase) Hall of Fame (2006). In addition, Saatchi and Saatchi X won 2011 exclusive Gold and Bronze Effie Awards for Shopper Marketing, the first year the category has been recognized.

Our Shoppers live in communities and enhancing their quality of life is critical to Dina in her philanthropic work as well.  She is an avid developer of leaders with her involvement in global education initiatives through the Center for Retailing Excellence Executive Board at the University of Arkansas.  In addition, she serves on the global executive boards for Give Kids the World Foundation and the Heart of America Foundation.

Dina and her husband have two children and reside in Fayetteville, Arkansas.