Michael Tan is an award winning Shopper Marketer whose integrated communications and brand activation experience spans over 20 years and included clients such as P & G, Colgate Palmolive, BAT, Diageo Brands, Coca Cola, and Asia Pacific Breweries. He previously held a variety of leadership positions with Grey/G2 and OgilvyAction. During his time at Grey, he received global recognition with an award for “Best Shopper Based Design” and countless innovation awards, including P&G’s coveted “President’s Award” for the most outstanding integrated campaign globally.

Michael was most recently Managing Director at Numsight, a strategic marketing and customer knowledge company based in Europe and Asia. Based in Guangzhou, Tan is responsible for an office of 30+ employees working on Asia-based assignments for global clients such as P&G and LG Electronics.

As Managing Director, Asia Pacific, Michael reports directly to Dina Howell and is part of Saatchi & Saatchi X’s Global Leadership Team.